Superbowl

I don't watch or care about professional sports, though I understand that many people do.

The American Superbowl football championship event is just the top of the heap.

Of course, the Superbowl is famous for selling huge commercials for its huge audience and a lot of money and creative energy is spent by agencies world wide to produce spots which aim to make a mark.

Most of them are -- like so much of the mass-media our society produces -- unimpressive at best.

You can see them all at the IFilm page (IFilm took over hosting these a few years back after the cool but unprofitable adcritic site went down).

I went and watched many of them and got what I expected, but the one that I like a hell of a lot featured a bunch of current football heroes practicing what they would say when asked what they were going to do upon winning the Big Game...

"I'm Going To DisneyWorld!"

I really respect Disney. I think they have been a bright spot in the world... always displaying immense dedication to creativity, imagination, and optimism. I am a great cynic, but I feel that Disney is truly sincere in its optimism and that is wonderful.

Enjoy this -- to me -- wonderfully warm spot.